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In November 2012, Mazda and Toyota jointly announced that the former's new plant in Guanajuato, Mexico will help the latter to produce 50,000 vehicles for the North American market. With the assistance of Toyota's hybrid technology Olympics, in November 2013, Mazda launched the first hybrid mid-car (EMU) third-generation Mazda 3 since its founding. At the New York International Auto Show in April 2015, Toyota Motor The new car model, the Celeron iA, is actually a twin model modified from the fourth-generation Mazda 2 four-door sedan. It also relies on the Mazda Mexico plant to specialize in North America. On May 13th of the same year, the two parties decided to enter into a long-term cooperative relationship. Toyota provided Mazda with fuel cell vehicle and plug-in hybrid vehicle technology; Mazda provided Toyota with the new Chuangchi Blue Sky technology gasoline and diesel engine technology. On August 4, 2017, Mazda and Toyota issued a joint statement, deciding to jointly invest US$1.6 billion to establish a new plant in the United States and cooperate in the fields of electric vehicles, autonomous driving, automotive safety technology, and product complementation. Toyota will purchase approximately 5.05% of Mazda’s shares for 50 billion yen, and Mazda will acquire 0.25% of Toyota’s shares. On September 28 of the same year, Toyota Motor announced that Toyota will jointly establish the "EV C.A. Spirit" company with 90% of Toyota's capital, 5% of Mazda, and 5% of Denso to jointly develop electric vehicle-related technologies and parts.

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